As a non-profit organization, you know who you are. You know what you do. You know why you do it. And you do a fairly decent job of communicating it.
But do you do a good job in helping your community envision themselves as part of your mission? Do they see how they fit in? Would they say their involvement with you fits within their lifestyles and values?
Chili’s is a great example of a company that is inviting their customers to share their stories about Chili’s through their ‘More Life Happens Here’ campaign.
The challenge to us in the non-profit sector is to inspire and motivate passionate people to be engaged in the community and do their part to make it better.
What are some creative ways that your organization could help people see themselves as engaged and active community members?
What makes you and your family feel like life is happening in a vibrant and loving community?
The purpose of The Other Bottom Line is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.