Investing Time to Strengthen Relationships; Don’t Leave it to Chance

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Your Happy Supporter
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You already know how important it is to strengthen your relationships with your supporting community.

Strong relationships allow your volunteers and donors to contribute in ways that are meaningful to them while also benefiting your organization; ultimately empowering your clients to live more meaningful lives.

Let’s not kid ourselves, there’s so much to do and understandably, investing the time it takes to cultivate these relationships often lands low on your to-do-list. How do you juggle your time while ensuring that other core business continues?

The cost to you is time. But the cost of not investing time in strengthening these important relationships results in waning support – a cost you absolutely cannot afford. Let’s take a look at the benefits of building stronger ties with your community.

Your donors and volunteers:

  • find meaning through giving
  • become your best allies and advocates
  • offer their expertise to further your capacity to serve your clients
  • are satisfied with their experience and inspire others to get involved
  • promote your organization in their personal relationships through word of mouth
  • deepen and increase their commitment to you

Getting the word out about the work you do is vitally important. The impact of this message getting out via your supporting community adds even more credibility to your work. But where oh where to find the time?

The answer is you have to make the time. Schedule it as you would a staff meeting. You might start with one day a month or 2 hours a week. Don’t leave it to chance. Don’t tell yourself that the moment you have some free time you’ll get around to it, because chances are, you won’t. Be intentional, schedule time in advance and stick to it.

Investing time in the people who invest in your organization’s programs makes sense. The more they know, the deeper their involvement and the deeper their involvement, the more they will invest their time, expertise and resources.

What are some steps you can take starting today to ensure that your community feels connected to you.

The purpose of The Other Bottom Line is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.



  1. Lee Ellis

    Reblogged this on Lee Ellis on Leading with Honor and commented:
    Editor’s Note: This blog article supports one of Lee’s primary leadership lessons learned — you must balance mission (getting results) and people (nurturing relationships). Regardless of your natural bent as a leader, strategic leaders learn to balance and embrace both as important.

  2. Sheryl

    I have a friend who says that she likes working for volunteer organizations more than for-profit ones, because the volunteers are only there if they get meaning from the organization–so the work environment is much more energizing.

  3. Jean

    Sometimes it is difficult to deal with team members who sees their “job” done with the client. Then they are not interested at all in maintaining even distant links with the client. People take on jobs which they never personally had any professional long term driver / personal mission. Again that affects a lot how far same person will maintain good clients long after a project is over.

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