RECENTLY CALGARY, ALBERTA experienced philanthropy in a BIG way. Tom Crist, the $40M dollar winner of a Lotto Max ticket declared that he’s donating the entire amount to charity.
Having lost his wife to Cancer almost two years ago, Crist will earmark most of his money to Cancer research through his foundation. His family is behind him 100%,
“We would give it all back to have mom back,” declared his son.
Sadly, what started as a heart-warming news item quickly diminished when it segued to a clip of a development professional stating fundraisers will be scrambling to get in on the action, desperate to learn what other causes this foundation might support.
Granted, it is the fundraiser’s job to secure resources for their organization, but a more appropriate public message would have been to congratulate Crist on his decision, perhaps noting that:
It is through individuals like this that community truly shines. What a beautiful way to honour the memory of a wife and mother!
Yes, we should want to know if there is a fit. We should explore the possibilities by reaching out to potential partners with the understanding that is our job to connect the community with causes that ignite their passions, through building authentic relationships while honouring the wishes of those who give.
Any message we communicate is dependent upon who we are communicating with, i.e., the board of directors, volunteers, staff, donors, general public. What internal processes do you have in place to ensure that your messaging is appropriate and honouring for all of your stakeholders?
The purpose of The Other Bottom Line is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.
- Record-breaking lottery winner plans to honour late wife with $40M in donations (calgaryherald.com)