YOU WANT EVERYONE to know about all the great work you’re doing. Not only that, you want them to know why your methods work and you have reams of data to back it up. Granted, you are very knowledgeable in your field and judging by your copy, it’s obvious that you are more than happy to educate everyone. And if you do it right, you can even show them how clever you are and dazzle them with your creativity and witty intelligence, right? Wrong.
This may be impressive in a staff meeting with your colleagues or while clinking glasses with your peers, but when writing fundraising copy, you will not see the results you’re looking for with this approach. Don’t hesitate to seek help, especially if you don’t have a fundraising professional on staff.
Why not consider these 7 benefits of contracting a professional to write your fundraising letter or do an audit of your current copy? They can ensure that your letter:
- is all about the donor and how (s)he makes a difference
- is free of jargon and industry terminology
- is easy to read and understand
- tells a compelling story and links it to the efforts of your donor
- has a clear ask
- includes a response device and offers other easy options for donating to your organization
- provides contact information and invites donors to share their ideas and questions with you
How do you make sure your fundraising letter is the best it can be?
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