You want to be top of mind. You want to have more volunteers. You want to raise more money. Because you want to continue providing your programs and services in your community, today and well into the future.
How to get where you’re going:
- Know where you want to be. There’s no point in just keeping busy with activities. Figure out where you want to be and focus your efforts toward that end.
- Get a good understanding of where you are. Look at your revenue and expenses. Are you making enough income to cover your expenses? Evaluate your fundraising campaigns. What are your response rates? Are your appeals working? Are your events successful? Is your community engaged? Are you practicing good stewardship?
- Identify the gaps between where you are and where you’re going. What resources are required to get from where you are to where you need to be. Do you need to raise more money? Do you need to hire staff? Do you need to grow your volunteer program? Do you need to update your technology?
- Explore new opportunities and maximize the potential of your current successful programs. Based on the information learned above, explore ways to build on your successful programs, facilitate an appreciative inquiry on potential partnerships and brainstorm new campaign ideas with your team.
- Develop a plan to get to your organization to your desired level. Equipped with a good understanding of your current status and the opportunities you’ve identified and agreed upon, develop strategies with timelines, authority, accountability and targets to get you there.
Involving your staff from the beginning goes a long way in ensuring buy-in and successful implementation in the long run. What other methods have worked for you and your organization?
The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.