Consistency = TRUST


I often hear people say, “Our messages are old, we need to think of something new and catchy.”

I get it. You are bored with putting out the same message day after day. You want something fresh, something exciting – something that will go viral!

But here’s the thing. Who you are, what you do and what you say about what you do is NOT boring. It may seem that way to you, but to your stakeholders your consistent messaging builds trust.

Think of it this way. In your personal relationships the glue that holds you together is consistency – a component of integrity. Your spouse, your children, your friends know you. They know what you value. They can predict how you will respond to a given situation. They know what you stand for. They can even quote your favourite sayings!

Imagine what would happen to their trust if you constantly changed what you put out there?

What seems old to you is consistent branding to your stakeholders. Consistency builds trust.

The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.



  1. Kristi

    This post is spot on. Never thought of communication like that. I think that building trust is something that all organizations should focus on otherwise they’ll simply not survive. Wise organizations have already realized it that in order to thrive in today’s economy they need to shift their focus from shareholders to stakeholders. Excellent post!

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