7 Time-Tested Tips For Building Stronger Donor Relationships

imagesGMI3ULB2Be Genuine. Speak from your heart. Be true to who you are. Don’t say what you think they want to hear just to get a donation.

Take responsibility for your mistakes. Fess up before you’re found out. Apologize when you are wrong. Listen graciously to their concerns.

Keep your promises. Do what you said you would do. If you are unable to keep your promise, call them and explain why.

Be respectful. Respect their opinions. Respect their wishes in regards to receiving mail from you. Respect their privacy. Respect their decision on how they would like to designate their donation.

Show your appreciation. Say thank you. Tell them how grateful you are for them. Tell them the story of how their contributions make a difference. Tell them how inspiring they are.

Listen. Learn why they give to you. Discover what motivates them. Hear their dreams for a better world. Listen to their ideas and feedback. Invite conversation. Stay in regular contact with them.

Recognition. Brag about them every chance you get. Share the story of their generosity and compassion. Tell others how much you value their ideas and involvement and how they are changing the world.

It’s not Rocket Science. Think about how you would like to be treated and apply it to your donors.

The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.


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