Asking For Money and Why You Need To Do It

The most satisfying investment you can make, that pays the highest dividends, is to invest in the lives of people.


If you don't ask, who will fight for them?

If you don’t ask, who will fight for them?


I would like to dedicate today’s post to all the fundraisers and leaders in the non-profit world who work tirelessly to ensure that the people they care for get the support they need to be successful in life.


You do this work because you care. You do this work because you believe that you are making a real difference. You’ve seen it first-hand through the work your organization does.

You’re passionate about it and it shows on your face!

If only, it wasn’t so darn uncomfortable and awkward to ask people for money!

Asking for money can be scary. You tell yourself it’s begging and you don’t want to beg.

I get it.

I used to hate it too.

But you need to re-frame your thinking about asking.

First of all, you’re not asking for yourself.

You’re asking for your cause. You are seeking support for the people your organization helps. You are connecting people who want to help, with people who need help.

What could be more meaningful and valuable than that?

Why you need to ask…

If you don’t ask, hungry people won’t get fed.

Sick kids won’t get treatment.

Illiterate people won’t learn to read and write.

Homeless people won’t get homes.

Addicted people won’t quit using drugs.

Abused people won’t escape their abusers.

Poor people won’t rise above poverty.

Unskilled people won’t get jobs.

Important life-saving research won’t get funded.

If you don’t ask, who will fight for them?

So what’s holding you back now? Get out there and:

  • Tell the stories of the people you help
  • Show your donors how they are part of the story
  • Be sure you are clear about what you need and ask for it
  • Be grateful for their help

The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.



  1. cyclingrandma

    I have found that if there are events run by your non-profit, it’s really important and potentially very beneficial to invite people to come. You just never know what might hit people and inspire them to donate or even get involved. Every little bit helps.

  2. pattyalcala

    This is a wonderful blog with much needed information. I hope to have a nonprofit for chronically ill children in the near future. I would like to add one thing about asking for money, Diana. I believe that each time I approach someone for donations of money , or whatever, I am giving that person an opportunity to give, and that is a gift.

Join the Discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s