I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. ~ G.K. Chesterton
In a previous post, I wrote about Asking For Money and Why You Need To Do It. Equally important, is saying thank you.
As a fundraiser, you work hard to resource your organization’s programs by soliciting donations, volunteers and community support. You know that if you don’t ask, it’s not going to happen.
And if feels good to connect a donor or volunteer with a person in need, doesn’t it? It makes you feel good. It makes the donor/volunteer feel good. It makes the person in need feel good.
Equally important is saying thank you. It validates the generosity of the giver and endears her to you and your organization’s mission.
YOUR THANK YOU LIST
Thank your team
If you have a development team, remember to thank them for their hard work. Your job is made so much easier through the efforts of the people who process your donations, coordinate your volunteers, plan your events and engage the community through communications and the development of promotional collateral.
Thank your donors
This is a no-brainer. Send timely thank you letters and receipts. Send handwritten notes. Surprise them with thank you calls. Tell their stories in your newsletters and on your social media platforms.
Thank your volunteers
Thank those who work on your capital campaigns and other fundraising efforts. Thank those who give their time in programs that serve your clients. Thank your board. Thank those who provide professional services for free.
Thank your co-workers
Thank those outside of your department; those on the frontlines who are often the first face the public sees. Your peers in other departments who support your efforts. Your CEO who meets with donors and attends the events you ask him to go to.
Thank your community
When you host a gala, create a sponsorship event, or put out an urgent need request to the public; consider placing a thank you ad in the paper, on the radio or on TV. Tell the story on Facebook, blogs and other social networks.
Asking for help to resource your organization’s programs is critical to fulfilling your mission. Equally important, is saying thank you.
The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.