To write well, express yourself like the common people, but think like a wise man. – Aristotle
I KNOW, I KNOW, YOU HAVE PUT A LOT OF WORK into the structuring of what you do, so naturally you want to show the world the logic behind it. Don’t get me wrong, it’s impressive but it’s frustrating to wade through all that information for those who might be interested in helping you.
Time is a luxury for people nowadays. They lead very busy lives. You only have a brief window of time to catch their attention and inspire them to support you.
Following are 7 Dos and Don’ts to keep in mind when writing fundraising copy:
- Do use short sentences with easy-to-understand words.
- Do write as if you’re having a conversation with one person. Determine who your typical donor is. Write your copy as if to her.
- Do say thank you right up front. Don’t ask for more before you’ve said thank you for the last gift!
- Do Include a compelling story about how one of your clients has succeeded and link it back to the support of your donor.
- Do Provide one strong call to action and a convenient way for your reader to respond.
- Do invite your reader into a deeper relationship with your organization.
- Do say thank you again.
Writing fundraising copy is an art that often defies the traditional rules of writing. Why not consider these 7 benefits of contracting a professional to write your fundraising copy? They can ensure that your letter:
- is all about the donor and how (s)he makes a difference
- is free of jargon and industry terminology
- is easy to read and understand
- tells a compelling story and links it to the efforts of your donor
- has a clear ask
- includes a response device and offers other easy options for donating to your organization
- provides contact information and invites donors to share their ideas and questions with you
The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.