Do You Know How To Appreciate Your Donor?


Appreciation is a wonderful thing: It makes what is excellent in others belong to us as well. ~ Voltaire

imagesUX8A5PA5MOST ORGANIZATIONS KNOW IT’S IMPORTANT TO RECOGNIZE DONORS, but what happens when how you do it has the opposite affect?

I recently celebrated my birthday and was blown away by all the good wishes that came my way in person, by phone and by email.

Because it feels good to be appreciated

Even people whom I hadn’t had recent contact with, reached out to me through Facebook and Twitter; many letting me know the difference I have made in their lives, personally and professionally and wishing me a year of the same sort of kindness.

I was moved by their words and the creative ways they chose to express their gratitude and birthday wishes. And some of the most touching messages included videos, personal photographs and poetically woven words.


But there are people who are not comfortable with public acknowledgement.

I suppose a more private person wouldn’t share their birth date on Facebook or click the feature that allows people to post on their wall.

How do you appreciate your donors?

How do you know what your donor’s preferences are?  Not every person is comfortable with public acknowledgement; preferring something more personal or even wanting to be completely anonymous. Do you know your donors well enough to know what makes them feel appreciated?

What’s the point of showing gratitude if your donor does not feel appreciated, or even worse, is offended and feels their privacy has been compromised?

The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.


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