Building Solid Donor Relationships

When You Are Looking For a Partner, You Have To Decide What Type of Relationship You Want

untitledYou may decide to start with the dating scene.

You just want to get a sense of what’s out there and meet a number of people with different interests and personalities.

Something, many of your parents may have suggested, if they felt you were getting too serious, too soon!

This testing of the waters, helps you to understand what you are looking for, and what potential partners are looking for, in a relationship.

It’s exciting. Sparks fly. Adrenaline is high, but for the most part, dating is a hit-and-miss endeavor.

When You Set Your Mind on Pursuing a Life Partner, It’s a Game Changer

It’s going to take a lot of hard work and it’s not always going to be fun!

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The Same is True When You’re Working With Donors

Acquiring new donors, writing grants for the current year, securing sponsors for your events, etc., is like dating. Although necessary, in and of itself, it is not sustainable for the long-term.

If you want stability, it’s going to take a lot of hard work and it’s not always going to be fun.

Building strong relationships with your donors requires good Stewardship. Things like:

  • finding out what they’re passionate about
  • addressing their concerns and questions
  • commitment and responsibility
  • transparency
  • trust
  • admitting when you make a mistake

What are you doing to strengthen your donor relationships?

The purpose of this blog is to facilitate discussions that will help us all to better engage with our communities. Your participation and feedback are most welcomed and valued. Please join the discussion below.

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4 comments

  1. Dennis Fischman

    Diana, this metaphor really works, for all the reason you’ve given…and one more. If you break your donors’ hearts, they may never come back to you. When someone gives their cash to your cause, they expect to be thanked and to be told they’ve made a difference. If you don’t do either, it’s like sleeping with them and then not calling the next day. It will take a lot to make them trust you after that!

  2. Shakti Ghosal

    Hi Diana,

    At the outset, I am delighted to see this new ‘Look & feel’ of your blog-site. It looks excellent and I need to acknowledge you for that.

    Your post is so empowering.To me the question is, ‘ What could we do have the donors envision a future which excites and inspires?’

    Shakti

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