Anyone who has ever undertaken a DIY renovation or construction project understands the value of having the right tools to get the job done.
IN THE EARLY 80s I TRAVELLED OUT WEST with my boyfriend to help his sister build a house.
Having never built anything in my twenty years of life, I soon found out that I was on a huge learning curve.
I learned plenty about building a house that year. Everything from building walls, trusses and gable ends to installing windows and running electrical wires.
But the most important lesson I took away with me was – having the right tool for the job makes all the difference.
In the same way, you need the right ‘tools’ to connect the passion of your donors with the passion of your organization.
You will find that the ‘tool’ you’ll reach for the most, will be your listening skills.
Because if the job at hand is to connect your donors with the work of your organization, you need to tap into their passion and show them how they can achieve their dream for a better world through you.
Ask questions and listen to the answers.
- Learn why they give to you.
- Discover what motivates them.
- Hear their dreams for a better world.
- Listen to their ideas and feedback.
- Invite conversation.
- Stay in regular contact with them.
- Brag about them every chance you get.
As well as providing you with the significant gifts you need to run your organization, your major donors are a great resource in providing insights, expertise and valuable feedback.
Just as the cartoon below highlights the need for the correct screw head to get the job done, you need to find what connects your donor’s passion to the work of your organization.
Thirty years ago, I helped to build a house that still stands today, how will you use your listening skills to build strong and lasting relationships with your donors?
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